One of the essential philosophies of intō can be practiced by focusing on the present moment. It is the ultimate in-between: the end of the past and the beginning of the future. Constantly happening, yet it’s never an absolute clarity. Time passes no matter how much uncertainty surprises us.
intō Timecode is the representation of this philosophy.
A constant reminder of how important the “right now” is.
TIMECODE ON THE PRODUCTS
The Timecode on the products indicates the moment they became available online.
TIMECODE ON THE SOCIAL CONTENTS
Some of the social contents have Timecode on them, showing exactly what moment it was posted/shared. (Image below was posted 2 AM 2 minute, 2 second on February 2nd, 2020)
TIMECODE ON PRINTS
Besides the products and the social posts, some of the physical records of intō project have Timecode printed on them. (Image below: Our initiation of the timecode idea started 12 AM, 4 minute and 25 seconds on May 22nd 2019)
TYPEFACE FOR THE TIMECODE
For the intō Timecode, we developed a custom typeface with Bold Decisions(https://bold-decisions.biz/): a Danish type foundry (Read more on the process of typeface development) The font is a mixture between representation of past value system and the future. Article about the font development details coming soon.
OCR as a representation of the past, the value system of capitalism as it’s familiarized on credit cards…Combined with a mono typeface, the result is our into mono.
Every product from intō will have Timecode of the moment it becomes available on our website.
LIMITED EDITION TIMECODE
With Limited Edition, each of the products has one of a kind Timecode: each of them launches at different date and time making some of the numbers rare and more valuable than others. More about Limited Edition coming soon.(Image below is one of the first products launched on our website on February 22nd, 2020 at 02:02 and on sale at $2,000.)
Fear of missing out and overwhelming content are constantly seeking our attention. It’s easy to forget how important it is to focus on the present moment and appreciate the many beautiful small things that surround us. The moment our products are held in our customers' hands, we hope they are reminded of the beauty of the present moment.