Interview

Design of the recently launched facial trio

Ray Suzuki @ 2022-05-14 15:27:25 -0400

Product design is one of the most important practices of intō, along with formulation. As each product is to communicate indirect messages around our philosophy, we take extensive care for the visual and conceptual expression of our products.  In this article, we explore the design of our newly launched probiotic facial products; how the products came to life specifically from a design perspective. Here we interview with designers Oliver Mettle and Alek Hamid who designed the packages for the probiotic facial trio.   1 | WHAT ARE THE GRAPHICS ON THE PACKAGE? From the outset we knew that it was...

How it began: journey of project intō inc.

Ray Suzuki @ 2022-05-10 18:05:36 -0400

A word from founder, Ray Suzuki, on the origin of intō and how probiotics translate to our philosophy and products.   1 | THE SEED It all started with a very simple question: ”Why is everything becoming more and more extreme and divisive?”   Credit: intō organization research PDF   2 | ROOTS IN JAPAN My best friend and I reflected on our background, tradition, and the history of Japan, where we are from. There are so many ideas of beauty that exist “in-between”, more specifically “balance” or “調和” in Japanese culture. We began to look for something that we...

2:1:7 Balance Ratio Behind Healthy Microbiome

Ray Suzuki @ 2022-05-05 20:20:00 -0400

WHAT IS MICROBIAL BALANCE? A well-balanced microbiome benefits the entire body and is key to optimal health. A balanced microbiome has also been shown to lead to optimal cognitive function (for instance 90-95% of serotonin is produced in your gut!), a robust immune system, and a strong defense against environmental toxins. Microbiomes that lack diversity can leave us susceptible to inflammation throughout our bodies. The thousands of bacteria, fungi, and other microbes that live in our body are essential contributors to our good health. They break down toxins, manufacture some vitamins and essential amino acids, and provide a barrier against...

Story behind our custom typeface: into mono

Ray Suzuki @ 2022-05-02 08:55:57 -0400

During our brand development process in 2019, we paid meticulous attention to our typographic expression which led to creating our own custom font for the timecode, our number system that’s on every single product We thought of the concept behind the timecode, and how it represents the present moment as the “balance” between past and future. The timecode acts as a reminder to promote the importance of the present moment, the balance. In this article, we will share our interview with Mads Wildgaard, principle of type foundry Bold Decisions. OCR numbers   OCR TYPEFACE As the representation of the past,...

How does microbiome supporting skincare work?

Ray Suzuki @ 2022-04-22 15:32:20 -0400

In this article, we will share general information about microbiome and how it is very important for skincare in a brief interview form.. WHAT IS MICROBIOME? Our body is home to trillions of bacteria that work to protect us from pathogens, toxins, and other unsafe particles. This complex network is called the microbiome – a collection of the genomes of the microbes living inside and on our bodies – and from person to person, it is unique. Understanding the connections and pathways through which our body communicates can allow us to choose the right products for our skin and gut.  ...

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